The EDGE™ is a unique business solution that provides web based information in the form of graphics, charts and visuals. We transform complex difficult to understand data from your practice management system to easy to understand reports that measure and track your business. These information is imperative to support the impact of your decisions.

The EDGE™ provides a real time solution, don’t wait a week, a month a quarter to act or make an adjustment.

If you were logged into The EDGE™ you could review the performance of your vision care plans, and what products, price points and people are influencing the outcomes.

Our solution is web based, and can be used on your iPad, iPhone and all other Smart Phones.

We provide a 5 step intuitive and simplistic training program with personalized one to one coaching and unparalleled support from a team of industry experts.

A Few Words from Our Fans

"The EDGE_tm gives you the answers to those esoteric ratios that ensure you measure to manage and manage what you measure.  The EDGE_tm automatically gives you the answer to gross revenue, the number of new patients, the number of established patients, dollars per exam, dollars per staff hour, total expenses and much more.  With The EDGE_tm, you become an MBA over night."

Frederick E. Soto, Jr., O.D., MBA, MPH, JD: Sarasota, FL

"We like The EDGE_tm! It's the only program that lets us see our optical activity in real money transactions, not in nebulous insurance 'now-later-maybe-maybe-not' money. Plus, we can see at an instant which opticians are producing and who is not. Very valuable information indeed! I'd hate to run an optical without The EDGE_tm today." 

Matt Hudson, OD:McKinney, TX

"After more than 30 years with a lackluster optical shop as part of Wolf Eye Associates I gave Jay and GPN carte blanche to redesign and reinvigorate the entire operation. The physical changes have been magnificent, and the financials are starting to show fantastic improvement as well (just had our best month ever and our optical staff is not yet completely  trained in the GPN way of doing things)!  Am I happy?  You bet!"

Dr. Kenneth Wolf: Lewiston, ME

"When I saw The EDGE_tm, I knew that I had found what I was looking for." - "I learned how to utilize my managed care plans more effectively, how to determine my retail markup more precisely and how to analyze who among my sales staff excelled and who needed a little more work,"

Scot Morris, OD, FAAO: Conifer, CO

“The EDGE_tm and the Forensic Study by GPN has provided me with data I didn’t even know I had” - “This software makes the management decisions easy and it has helped me increase gross and net revenue in my practice”

Neil Gailmard, OD: Munster, Indiana

“It’s important to have quick access to my information”-“When I want financial and sales data I look at the EDGE_tm”- My staff and I can recreate what occurs and how it can be better managed”

Matt Dixon, OD:  Perry , Georgia

"We're usually the guys helping other practices get up to speed on growing the medical aspect of a practice, but we have consistently struggled with the retail side of things for quite some time.  In fact, we were starting to think that maybe it just wasn't possible to have both a strong medical presence and a strong retail presence in the same office. After deploying The EDGE_TM, we've now seen significant gains in the optical department over the last year and a half.   Having the ability to generate accurate, detailed reports and analysis have been invaluable in evaluating personnel and inventory. Not only are we now generating more revenue through optical, but more importantly, we've become much more profitable in optical. Thanks Jay for all your help."

Stanley Tran, OD: Plano, Texas

"For the first time since being in private practice I feel my staff and I have an understanding of what actually happens in the dispensary.  Jay and his team have taught one key staff member and myself where we were losing money in the dispensary and how to track it in order to correct it.  He has also taken a good employee and made her great.  With the tools Jay has given us she can and does, run the dispensary, analyze the numbers and makes decisions that are making me money.

"My only regret is that I did not enlist Jay six years ago when I first heard of him and he had not yet made it onto the national scene.  The dollars I’ve paid Jay have been the best consulting dollars I’ve spent."

Joseph A. Schnorbus, OD: Talladega, Alabama

"When running a business, we like to think that we are managing every aspect to the best of our ability and utilizing all resources to maximize profitability.  As the business grows, priorities change, and the capture rate of managed care dollars sometimes will fall off, un-noticed.

After installation of The EDGE in my practice six months ago, I have been able to pull data in a matter of just a few minutes per month, allowing me to see where I need to focus more profit building strategies.  The EDGE showed me where I have been doing well, such as eye examinations and eyeglass lens sales.  It has also pointed out my deficiency in frame sales and where I am actually losing dollars.  I have been able to see which patients did not use their managed care benefit for a frame, therefore prompting some questions for my optical team.  These questions open a discussion for different and creative ways to ensure the utilization of the managed care frame benefit.  The EDGE also helped me to recognize how new frame board management strategies could be beneficial in increasing sales within my optical.

Since the implementation of The EDGE, I have been able to drill down quickly and easily into many aspects of my business, ensuring that I will be able to stay on top of not only the clinic side, but the optical side as well.  There are many things that have been brought to my attention with The EDGE and I am looking forward to implementing new strategies moving forward.

Kudos to GPN and The EDGE Team!"

Robert L. Bass, OD, FAAO: Manasses, Virginia

"Hands down, one of the most useful tools in my practice today is The EDGE Software by GPN. This web-based practice management tool allows you to accurately track your practice metrics both in and away from the office, from your computer or mobile device. This real time solution allows you to evaluate benchmarks for your staff, products, doctors, vision care plans and pricing. The Edge takes the information directly from your practice management software and incorporates it into gages on your practice dashboard.

Even for the least computer savvy person, The EDGE is extremely easy to use. The GPN team starts you from scratch learning every aspect of the software. Their coaching leads you step-by-step through generating reports, locations of information, and what the data means . They even help you determine which reports to use daily, monthly, quarterly and yearly. I personally have been impressed by their quick responses to any questions I have had, and the great one-on-one training is the best I have received. As you progress through your use, they will help you delve further and further into the data, allowing you to analyze such things as frame turnover, managed care assessment, pricing and packaging, and finding areas of growth opportunities. Their impressive mentoring lineup includes some of the top practice management speakers in the country.

When I first started using The EDGE, I was impressed by the simplicity of use. With a glance at my screen, I could easily monitor what our best selling frame brand was for a given time period, see what our percentage of polarized lens sales where, track our second pair sales, and even compare sales by optician for the month, quarter or year.

Another great use of The EDGE is goal setting. I noticed we were starting to slip in our Transition sales last year. We set up a staff meeting and went over the importance of Transitions for our patients, practiced role playing between optician and “patient” on common patient push-backs, and set a goal to increase our Transitions sales by 8% the next month. We were able to track during the next month and see just how we were doing, and easily surpassed that goal. It becomes fun for both staff and doctor to set a plan in action and see results. I challenge you to incorporate this with your staff. Look at your Transitions sales, your percentage of patients with AR on their lenses, or even your sunglass sales. Having data to track will give your staff instant feedback at how they are doing.

What I really like about The EDGE is the concept that our practices are really TWO separate business- our optical business and our medical business. Too often we look at our revenue, and don't take the time to separate the two. With The EDGE, revenue distribution is separated, allowing us to focus on each individually. This information is then further broken down into exams, spectacles, lenses, and contact lenses, and you can compare different time periods both with a graph and numerical data. The EDGE will also give you helpful hints to improve business based on where you may be lacking.

The EDGE allows you to track your practice in real time, whether from your office, home, or mobile device. With just a few clicks, you can easily maximize your profitability, increase your income, and build a better business."

GPN is an approved IDOC vendor partner and their Member program can be found on the IDOC website:  www.idoc.net.

Jennifer Stewart, OD: Norwalk, Connecticut

Call us today! 631-626-9783